Purpose, Passion, and the Power of Massive Goals: The Cardone Formula

Why Ordinary Goals Fail and How to Set Audacious Targets That Change Everything

Why do most people fail to achieve their dreams? Grant Cardone believes it’s because their goals are too small to inspire real action. In 'Be Obsessed or Be Average,' he flips conventional wisdom on its head: aim so high that you’re forced to become a new person just to reach your target.

Cardone’s process starts with purpose. Purpose is the north star that guides every decision and action. To find yours, ask what excites you, what you’d do for free, and what legacy you want to leave. Once you have clarity, set massive, audacious goals—goals that seem almost laughable. Cardone’s own story is proof: he wrote down dreams that appeared impossible, only to realize them years later through relentless pursuit.

Writing your goals every day is more than a motivational exercise; it’s a psychological anchor. It keeps your vision front and center, reinforcing your commitment and programming your subconscious for success. Cardone’s '10X Rule'—setting goals ten times bigger than what seems reasonable—forces you to think and act differently.

Purpose and massive goals are not static. As you achieve milestones, your vision will evolve. Embrace this growth, and let your obsession expand with it. The blog offers actionable tips: create a daily ritual of goal-writing, break down big dreams into actionable steps, and celebrate progress along the way.



Cardone’s message is clear: ordinary goals produce ordinary results. If you want an extraordinary life, you need extraordinary targets. Let your purpose fuel your obsession, and let your obsession drive you to heights you never imagined.

Sources: 1 2 3