Sales, Money, and Relentless Execution: The Engines of Extraordinary Achievement

How to Dominate in Business and Life by Going All In

What separates the truly successful from everyone else? According to Grant Cardone, it’s an obsession with sales, money, and relentless execution. In 'Be Obsessed or Be Average,' Cardone argues that sales isn’t just a department—it’s the core skill of life. Whether you’re an entrepreneur, artist, or engineer, your ability to influence and close deals is what drives growth.

Cardone’s philosophy on money is equally uncompromising: get obsessed with your finances. Track every dollar, cut waste, and constantly seek new opportunities for growth. Abundance is not a matter of luck but the result of disciplined, relentless action.

One of Cardone’s most controversial strategies is overpromising and overdelivering. While most people play it safe, Cardone advocates for making bold commitments that force you and your team to rise to the challenge. This creates urgency, sparks innovation, and leads to breakthroughs you never thought possible.

Relentless execution is the glue that holds it all together. The most successful people show up early, stay late, and never let setbacks slow them down. They measure progress, hold themselves accountable, and celebrate every win.



If you want to dominate in business and life, get obsessed with sales, money, and execution. The rewards are worth every ounce of effort.

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