Every day, you receive messages, questions, and requests from friends, colleagues, and acquaintances. These are more than just communications—they are clues to your unique talents and what others value most about you. In his book So Good They Can't Ignore You, Cal Newport urges readers to pay close attention to these signals as a pathway to discovering marketable skills.
Often, others see strengths in you that you overlook. Repeated requests for help or advice highlight areas where you excel and have the potential to build career capital. For example, one creative individual noticed frequent inquiries about quilting patterns, which led her to design beginner-friendly patterns that became a successful product line.
Active listening and analysis of your inbox can reveal problem patterns that are ripe for solutions. Narrowing your focus to specific, measurable problems rather than broad offerings increases demand and customer satisfaction. Businesses that solve clear issues attract loyal clients and build sustainable careers.
To leverage this approach, track recurring themes in your communications, test solutions on a small scale, and refine your offerings based on feedback. This iterative process helps you align your work with both your passions and market needs.
For additional insights, explore discussions on Reddit and The Career Project, where readers share how tuning into their network’s needs transformed their career trajectories. 1 2
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