Article from Book Summary
Unlock the Secret Mind Tricks Behind Your Favorite Brands!
How Cognitive Science is Revolutionizing the Way Brands Connect with You
Mei Lin
June 25, 20241.5K views
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer ConnectionsSandeep Dayal
Have you ever wondered why you instinctively reach for one brand over another, even when they seem similar? The answer lies deep within your brain's hidden symphony — a complex orchestra of neural pathways, emotions, and memories that shape your choices without you even realizing it.
Welcome to the world of cognitive branding, a revolutionary approach that merges consumer psychology, neuroscience, and behavioral economics to decode the mysteries of brand preference. As Sandeep Dayal reveals in his insightful book,
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