Why Memorizing Frameworks Won't Make You a Consultant (And What Will)

Have you ever spent hours memorizing consulting frameworks only to feel lost during your case interview? You're not alone. The truth is, frameworks are powerful tools—but only when used correctly. Memorizing frameworks without understanding the underlying problem-solving approach is like having a map but not knowing your destination.

Victor Cheng emphasizes the hypothesis-driven approach, which starts with an educated guess about the problem's root cause. Frameworks should then be customized to test this hypothesis. For example, the profitability framework breaks down profit into revenue and costs, but you only apply it if your hypothesis relates to financial issues. If your hypothesis involves market entry, a business situation framework focusing on customers and competition is more appropriate.

Rigid framework application often leads candidates to analyze irrelevant areas or miss critical insights. One example involves a candidate who mechanically applied a market entry framework to a cost-cutting case, wasting valuable time and confusing the interviewer.

Successful candidates think like consultants—they ask insightful questions, tailor their approach, and communicate their logic clearly. Communication ties the whole process together. Presenting your analysis in a linear, client-friendly manner helps interviewers follow your reasoning and builds trust.

Remember, frameworks are guides, not scripts. Developing the skill to adapt frameworks dynamically comes with practice and feedback. This mindset shift is what separates top candidates from the rest.

Ready to stop memorizing and start thinking? Embrace the hypothesis-driven approach and watch your consulting interview performance soar.