Passion, Purpose, and Profit: The Triple Play That ‘Company of One’ Masters

Many entrepreneurs chase passion, hoping it will ignite their business success. Paul Jarvis’s Company of One offers a refreshing perspective: passion often follows mastery, not the other way around. More importantly, purpose—the deeper reason behind your work—is what sustains you through challenges and fuels lasting success.

Purpose-driven businesses outperform others by a significant margin. They rally employees and customers around shared values, creating trust and loyalty that translate into financial and social success. Purpose acts as a compass, guiding decisions and inspiring stakeholders.

Passion develops when your work engages you through clearly defined tasks, skill-building, meaningful feedback, and autonomy. This flow state makes work rewarding and absorbing, turning effort into joy.

Aligning your business with your values also helps differentiate your brand and attract customers who resonate deeply with your mission. This connection fosters a loyal community that supports sustainable growth.

Ultimately, Company of One teaches that success isn’t just about profit or growth but about building a business that reflects who you are and what you stand for.

Ready to build a purpose-driven business that thrives? Embrace the triple play of passion, purpose, and profit.

Sources: Richard Branson quotes, Readingraphics summary, Sobrief book insights, Practical Journal reflections 1 3 4