The Long Road to Equity: How to Sustain Change and Overcome Resistance Together

Equity work is not a quick fix but a marathon requiring patience, persistence, and adaptability. Resistance to change is a natural psychological and social response, especially when it challenges existing power structures and identities. Recognizing this allows organizations to respond with empathy rather than frustration.

Resistance often stems from fear of loss, threats to personal or group identity, and social dynamics. Normalizing these reactions helps design effective strategies that address underlying concerns rather than dismissing them.

Sustained change depends on multiple drivers working together. Emotional motivation—feeling inspired or connected to the cause—sparks initial commitment. Clear direction provides practical steps and guidance. Reducing cognitive load by simplifying new behaviors and providing support makes adoption easier and more sustainable.

Within organizations, power brokers with informal or formal influence can accelerate or impede progress. Identifying and partnering with these individuals leverages networks and resources critical for systemic change.

Imagine a team climbing a mountain, supporting each other through challenges and celebrating milestones. This metaphor captures the journey of equity work—demanding endurance but offering profound rewards.

By embracing these insights, organizations can maintain momentum, foster resilience, and cultivate cultures where equity thrives over time.

Join us in the next blog to explore how media and representation shape the broader societal context of equity.