Churnalism Exposed: Why So Much News Is Just Copy-and-Paste

Unmasking the Copycat Culture That Dominates Modern Journalism

Have you ever noticed the same story cropping up across multiple news sites, often word-for-word? Welcome to the world of churnalism—a term that’s become synonymous with the decline of original reporting and the rise of copy-and-paste journalism. In 'Flat Earth News,' Nick Davies exposes how newsroom cutbacks, relentless deadlines, and digital competition have created an environment where journalists are forced to churn out content at a breakneck pace, often relying on press releases and wire agency feeds as their primary sources.

Studies cited by Davies show that in some leading newspapers, as little as 12% of news stories are based on original reporting. The rest are repackaged from external sources, with little time or incentive for fact-checking. This system is a gift to PR professionals and corporate interests, who can shape the news simply by distributing well-crafted press releases.

The consequences are significant. Errors and distortions can be repeated across dozens of outlets, turning speculation into accepted fact. Sensational stories—like the Y2K bug or health scares—are amplified, while quieter, more complex truths are sidelined. The blog explores real-world examples, including the repetition of false crime statistics and the spread of misleading health advice, to illustrate how churnalism shapes public understanding and policy.

But all is not lost. The blog provides readers with practical strategies to recognize churnalism: look for stories that cite only a single source, rely heavily on quotes from PR professionals, or appear simultaneously across multiple outlets. By seeking out investigative reporting and supporting independent media, readers can help counter the tide of copycat journalism. 1 2 4