All articlesArticle from Book SummaryWhy Traditional Sales Tactics Fail Miserably — And What to Do InsteadDiscover why pushing harder pushes buyers away and how subtle science wins deals.The Avid ReaderMarch 8, 202415 viewsFlip the Script: Getting People to Think Your Idea Is Their IdeaOren KlaffWhy Traditional Sales Tactics Fail MiserablyWant to explore more insights from this book?Read the full book summaryBrowse more articles