How to Build Your Target One Hundred and Why It Will Change Your Business Forever

Marketing to everyone is marketing to no one. The secret to effective marketing lies in focus — identifying and targeting your ideal prospects, your Target One Hundred.

Start by analyzing your current customers. Who brings you the most revenue? Who do you enjoy working with? These are your crushes, the people you want more of. Circle your top 10% and study their traits.

If you don’t have customers yet, clone yourself. Identify the qualities you want in your ideal clients and seek out people who match.

Define your What — the core offer that solves their biggest problem — and your Win — the specific action you want them to take. This clarity helps craft targeted messages that resonate.

Focusing on a smaller, well-defined group allows you to run meaningful experiments, measure results, and optimize your marketing. It reduces wasted effort and cost while increasing conversion rates.

Building your Target One Hundred is a game-changer. It transforms marketing from a scattergun approach into a sniper’s precision. Start today and watch your business grow faster and stronger.