How to Start Your Own Tour Business (and Actually Succeed!)

Starting a tour business is easier than you think—and more rewarding than you can imagine. Whether you want to lead walking tours, food crawls, or bike adventures, the process is accessible to anyone with passion and a plan. Here’s how to turn your dream into reality.

Step 1: Set Up Legally
Register as an LLC or sole proprietor, depending on your needs. This protects your assets and gives your business credibility. Most states make registration quick and affordable.

Step 2: Build Your Brand
Choose a catchy name, design a simple logo, and create a website or social media page. Your brand should reflect your unique style and the experience you offer.

Step 3: Choose Your Tools
Use booking platforms like FareHarbor or Peek to manage reservations and payments. These tools save time and make your business look professional from day one.

Step 4: Find Your First Guests
Start with friends and family, offer free or discounted tours, and ask for reviews. Word-of-mouth and early testimonials are your best marketing tools.

Step 5: Market Like a Pro
Share your story on social media, partner with local businesses, and encourage guests to leave online reviews. Experiment with different strategies until you find what works for you.

Step 6: Grow Sustainably
As your business expands, focus on self-care and continuous learning. Delegate tasks, plan for busy seasons, and remember why you started.
Sources: Alicia Butler’s book, Holistique Training, Checkfront Blog, VisitLocalTravel