What is Future-Back Thinking?
Instead of reacting to immediate problems or opportunities, future-back thinking begins by imagining your ideal future—what life or business you want to respect at the end of your journey.
The Pre-Mortem Exercise
One practical tool is the pre-mortem, where you imagine yourself at the end of life looking back and ask what you did well and what you regret. This exercise surfaces priorities and helps avoid common pitfalls.
Living With Intentionality
Future-back thinking encourages intentional living—making choices aligned with your values and long-term goals rather than reactive or habitual decisions.
Applications in Business
Companies that use future-back thinking envision their ultimate impact and work backward to develop strategies and tactics. This approach fosters innovation, resilience, and coherence.
Examples and Stories
Shaich shares stories of entrepreneurs who used future-back thinking to create businesses that serve communities and build lasting value, not just profits.
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