Why Narcissists Get Promoted: The Modesty Paradox in Modern Workplaces

The Uncomfortable Truth About Who Really Rises to the Top

It’s an open secret in many organizations: the people who get promoted aren’t always the most talented or collaborative, but those who are most visible, confident, and willing to take credit. This is the modesty paradox—while humility is praised in theory, it’s often penalized in practice.

'Leadership BS' reveals that narcissists and self-promoters are more likely to be chosen for leadership roles. Why? When performance is hard to measure and roles are ambiguous, confidence becomes a stand-in for competence. Modest employees, especially women and minorities, are often overlooked or even penalized for not playing the game.

The consequences are real: organizations miss out on diverse talent, and employees learn to prioritize self-promotion over substance. For those hoping to advance, the lesson is clear—visibility and advocacy matter. Build your network, take credit where it’s due, and don’t be afraid to showcase your achievements. At the same time, organizations must work to recognize and reward true competence, not just charisma.

By understanding the real rules of the game, you can navigate workplace politics without losing your integrity—and help create a culture where everyone has a fair shot at success.