From Cynicism to Hope: Building a More Humane Economics

After decades of cynicism and disillusionment, a new story is emerging in economics. As Jonathan Aldred’s 'Licence to be Bad' argues, the old model—where markets rule and selfishness is rational—is giving way to new ideas that put people and planet first.

Across the globe, communities are building local economies that keep wealth circulating, investors are choosing projects that align with their values, and policymakers are experimenting with models that measure success in well-being, not just GDP. These movements are united by a common thread: the belief that economics should serve humanity, not the other way around.



The most powerful force for change is a new story, well told. By reclaiming language, values, and imagination, we can build an economy that works for everyone. This blog invites you to join that movement—to see yourself as an agent of change, and to help write the next chapter in the story of economics.

For more on emerging models and the power of narrative, see recent global research and policy innovations. 1 4