Article from Book Summary
Unlocking the Secret Sauce: Why Some Ideas Stick and Others Vanish
Discover the six timeless principles that make your ideas unforgettable and how to apply them in everyday life.
Olivia Chen
April 9, 2022128 views
Made to Stick: Why Some Ideas Survive and Others DieChip Heath and Dan Heath
Introduction: The Challenge of Communication in a Noisy World
Every day, billions of ideas compete for our attention. Yet, only a handful endure, shaping opinions, behaviors, and cultures. What makes an idea stick? Is it luck, timing, or something deeper? The Heath brothers, in their groundbreaking book
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