From Idea to Enterprise: The Step-by-Step Growth Operating System in 'New to Big'

Innovation is often seen as chaotic and unpredictable. However, New to Big presents a structured Growth Operating System (Growth OS) that brings rigor and repeatability to corporate entrepreneurship. This system enables companies to discover new opportunities, validate ideas, invest wisely, and scale successfully.

Discovery: Finding Big, Unmet Customer Needs

The journey begins with discovery—a process of deeply understanding customer problems through ethnographic research, observation, and mapping opportunity areas against enabling technologies. Small, cross-functional teams are assembled to explore these white spaces, focusing on timing and market readiness.

Validation: Testing Assumptions Like Startups

Next, validation rigorously tests four key assumptions: customer group, shared problem, solution fit, and business model viability. Cross-functional cofounder teams run quick, low-cost experiments like customer interviews, prototypes, and preorders to gather real-world feedback and pivot as needed.

Investment: The Growth Board and Portfolio Management

Validated ventures receive staged funding from the Growth Board, which manages a portfolio of bets and reviews progress against milestones. This internal VC approach balances risk and accelerates learning, enabling early termination of non-viable projects.

Scaling: Embedding Innovation Permanently

Finally, scaling involves embedding the Growth OS across the enterprise through pilots, expansion, and full rollout. Developing coaching talent, codifying processes, and integrating innovation-friendly HR systems ensure sustainability.

This systematic approach transforms innovation from a hit-or-miss effort into a repeatable engine for growth.

By following this framework, companies can bridge the gap between entrepreneurial agility and corporate scale, creating new growth engines that drive long-term success.

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