Colonial Beauty Codes: The Hidden Racial Politics Behind Your Hair and Skin

Beauty is not a universal concept but one deeply shaped by colonial and racial histories. Eurocentric ideals have long dominated global beauty standards, favoring straight hair, lighter skin, and specific facial features. Hair texture, in particular, has become a powerful symbol of identity and conformity, with natural Black hair often stigmatized and pressured to conform to straightened norms.

This racialized beauty hierarchy has real social consequences. Individuals who do not fit the dominant mold may face discrimination, social exclusion, and professional penalties. The pressure to alter natural features through chemical relaxers, skin lightening, or cosmetic procedures is a form of cultural violence that erases diversity.

Adding complexity is the phenomenon of blackfishing, where non-Black individuals adopt Black aesthetics to gain social capital, sparking debates on cultural appropriation and authenticity. This practice underscores the commodification of Black culture within beauty industries and social media, often without reciprocal benefit to Black communities.

Efforts to reclaim and celebrate natural hair and diverse beauty are growing, challenging colonial legacies and advocating for representation that honors all identities. Understanding these dynamics is crucial for building a more equitable and inclusive beauty culture.

Next, we will explore how ageism compounds these pressures, shaping women’s experiences of beauty across generations.