The Money Mindset Revolution: How to Think Rich (Before You’re Rich)

Ever wonder why some people seem to attract opportunities and wealth, while others struggle no matter how hard they work? The answer often lies in mindset. Vivian Tu’s Rich AF argues that the biggest difference between the rich and everyone else isn’t just their bank account—it’s how they think about money, risk, and possibility.

Scarcity vs. Abundance: The Great Divide

Growing up, most of us hear messages about scarcity: 'Money doesn’t grow on trees,' or, 'There’s never enough.' These beliefs shape our actions—making us fearful, competitive, and hesitant to take risks. The wealthy, by contrast, operate from a place of abundance. They see the world as full of opportunity and believe that success is not a zero-sum game.

How Mindset Shapes Your Reality

Your beliefs drive your behavior. If you believe money is evil or out of reach, you’ll subconsciously sabotage your own success. But if you see money as a tool for freedom and impact, you’ll seek out new skills, negotiate for more, and invest in your future. Research shows that people with an abundance mindset are more likely to collaborate, share knowledge, and build lasting wealth.

Breaking the Taboo

Talking about money is the first step to changing your mindset. Share your goals and challenges with trusted friends or mentors. The more you normalize these conversations, the more empowered and informed you become.

Exercises for a Richer Mindset

• Write down your earliest money memories and beliefs—then challenge them.
• Surround yourself with people who support your growth.
• Practice gratitude for what you have, while planning for more.

Conclusion: Your Mind Is Your Most Valuable Asset

Wealth begins with a single thought: 'I can.' Start there, and the rest will follow.