From Demo to Dollars: Validating Your Startup’s Solution and Pricing Like a Pro

Before investing heavily in development, validate your solution’s desirability and pricing. Running Lean recommends using demos, mock-ups, or videos to help customers visualize your product and gather feedback quickly. This approach reduces waste and accelerates learning.

Pricing conversations should be direct and confident. Instead of asking customers what they might pay, tell them your price and observe their reaction. This method provides clearer validation of revenue assumptions.

One startup positioned their $100/month subscription as a bargain compared to the time customers spent on manual solutions. This framing led to enthusiastic early sign-ups and confirmed market willingness to pay.

Pricing is part of your product’s positioning and shapes the customer segment you attract. Testing pricing early helps avoid launching unprofitable products and attracts customers who value your solution.

By validating both solution and pricing, you set a strong foundation for building a minimum viable product that meets real customer needs and drives sustainable growth.

For further insights, consult summaries and analyses from Readingraphics, Summaries.com, Blinkist, and Shortform. 1 2 3 4