How to Keep Your Marketing Plan Alive: The Art of Continuous Improvement

Don’t Let Your Plan Gather Dust—Make It Your Secret Weapon

Writing a marketing plan is easy. Keeping it alive is what separates the amateurs from the pros. The 1-Page Marketing Plan is designed to be reviewed and updated regularly—not just once a year, but every month or quarter.

Regular reviews help you spot what’s working, fix what isn’t, and seize new opportunities. Even small changes—a new headline, a fresh offer, a better follow-up—can lead to massive results. The best marketers treat their plan as a living document, always evolving based on data and customer feedback.

For more templates and improvement ideas, see resources from YouExec and summaries by Graham Mann.
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