Unlocking the WHAC Method: The Four Questions That Make Any Pitch Unforgettable

Once you’ve distilled your message into core bullet points, the next challenge is to arrange them in a way that resonates deeply with your audience. The WHAC method offers a simple, effective solution by answering four fundamental questions: What is it? How does it work? Are you sure? Can you do it?

This framework mirrors the natural cognitive process of decision-making. First, people need to understand what you’re offering. Then, they want to know how it works and whether it’s credible. Finally, they ask if you have the capability to deliver.

Consider a CEO pitching an oil exploration company who starts by stating their ability to profit at low oil prices (What), explains the geological advantages (How), backs it with proven leases and environmental records (Are you sure), and concludes with a strong team and contracts (Can you do it). This logical flow builds trust and confidence.

Aligning your pitch with the WHAC questions ensures your audience follows your narrative effortlessly, increasing your chances of success.

This method transcends industries and audiences, making it a versatile tool for anyone looking to influence and persuade.

Next, we will learn how to transform these categorized bullet points into clear statements of value that breathe life into your pitch.

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