Feed the Content Monster: The Ultimate Guide to Creating and Curating Killer Social Media Content

In the bustling world of social media, content is the lifeblood that keeps your audience engaged and your presence alive. Yet, the pressure to constantly produce original material can be daunting. Most creators find sustaining more than two original posts per week challenging, making content curation an essential strategy.

Content curation is the art of finding, selecting, and sharing the best content from others that resonates with your audience. It’s a win-win-win: you provide valuable filtered information, the original creators gain traffic, and your audience enjoys a richer experience.

To manage this content flow, use editorial calendars and scheduling tools like Buffer, Hootsuite, or Later. These tools help you plan a balanced mix of original and curated posts, maintain consistency, and coordinate with team members.

Aggregation services such as Feedly, Alltop, and Reddit sift through vast amounts of information to deliver the cream of the crop directly to you. Tapping into trending topics and evergreen themes ensures your content remains timely and relevant.

Don’t overlook user-generated content — sharing your followers’ stories or photos builds community and authenticity. Timing posts around holidays or events can dramatically increase engagement; for example, inspirational quotes on Mother’s Day can attract over 165,000 views.

Always credit your sources with 'hat tips' to acknowledge contributors and foster goodwill. Transparency and gratitude strengthen your network and encourage reciprocity.

By mastering the balance of creation and curation, you feed the content monster sustainably and keep your social media vibrant and engaging. Next, learn how to craft posts that captivate and compel action.