Is Money Making You Miserable? The Science of Bartering and Wellbeing

Why Focusing on Cash Alone Can Hurt Your Relationships—and What to Do Instead

We live in a world where money is the measure of all things. But what if this obsession with cash is quietly undermining our happiness and relationships? According to research highlighted in The Bartering Mindset and numerous psychology studies, exposure to money—even just thinking about it—can make us more self-reliant, less helpful, and less connected to others.

Bartering, by contrast, fosters a sense of partnership and trust. When we negotiate by swapping goods, services, or favors, we are forced to see the other person’s needs and build solutions together. This process not only creates better deals, but also deeper relationships.



Studies show that people exposed to money-related cues are less likely to help strangers, less willing to cooperate, and more likely to see interactions as zero-sum. In bartering societies, however, negotiation is a social event—a chance to strengthen community ties and celebrate shared success.

So how can you bring more bartering spirit into your life? Start by looking for ways to trade skills, time, or support instead of cash. Offer to help a neighbor in exchange for their expertise, or swap services with colleagues. As you practice, you’ll find yourself feeling more connected, more creative, and more satisfied with the outcomes.



The next time you’re tempted to focus only on the price, remember: the richest deals are those that enrich your relationships as well.

References: The Bartering Mindset by Brian Gunia, psychology research on money and behavior, and wellbeing studies from academic journals.