Three Futures for Humanity: Will AI Heal, Divide, or Control Us?

Explore the three possible worlds Amy Webb imagines—and what it takes to build the one we want.

What will tomorrow’s world look like? In The Big Nine, Amy Webb offers not one, but three possible answers. Her scenario planning is grounded in real data and trends, showing us what’s at stake as artificial intelligence becomes central to every aspect of life.



The optimistic scenario is a world transformed by cooperation and ethical AI. Nations and companies work together, guided by public input and transparent standards. AI helps cure diseases, fight climate change, and bridge divides.

The pragmatic scenario is less rosy: progress is real but uneven, with some benefiting while others are left behind. Bias and inequality persist, but so does hope for reform.

The catastrophic scenario is a stark warning: unchecked AI could lead to mass surveillance, job loss, and authoritarian control. Webb’s message is clear—the future is not predetermined. Our choices today will decide which path we take.



Webb calls for transparency, public engagement, and global cooperation. The world we build is up to us. Will we choose a future where AI heals—or one where it divides and controls?