Building Spaces That Spark Belonging: Designing Community Experiences That Work

Community spaces are the heart of connection. David Spinks’ 7Ps framework provides a comprehensive guide to designing experiences that resonate deeply with members and foster sustained participation.

The 7Ps stand for People, Purpose, Place, Participation, Policy, Promotion, and Performance. Curating the right people ensures diversity and expertise, while a clear purpose aligns members around shared goals. The place—whether a cozy physical room or a sleek online platform—sets the tone for interactions.

Participation is encouraged through well-designed activities and opportunities suited to different comfort levels. Policies establish safety and respect, promoting a welcoming atmosphere. Promotion attracts new members and keeps the community vibrant, while performance metrics help leaders understand what’s working and where to improve.

Small-group discussions are especially powerful, creating intimacy and trust that large forums often lack. Peak moments such as launch events, storytelling nights, and recognition ceremonies deepen emotional bonds and loyalty.

Designing these spaces with intention transforms community from a transactional gathering into a sanctuary of belonging, where members feel seen, valued, and eager to return.

By applying the 7Ps thoughtfully, community builders can craft environments that not only attract members but keep them engaged and connected over the long term.

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