Your Business Should Serve Your Life—Not the Other Way Around!

Design your business to give you the life you want—not just a paycheck.

It’s easy to get lost in the day-to-day demands of running a business. But what if you paused and asked: Why did I start this in the first place? The E-Myth Revisited challenges us to begin with the end in mind by defining our Primary Aim—the vision of the life we truly want. Your business should be the vehicle that takes you there, not a trap that keeps you stuck.

Start by getting clear on your personal goals. Do you crave freedom, security, adventure, or legacy? Write it down. This is your Primary Aim, and it should guide every business decision you make.

Next, craft a Strategic Objective for your business—a written plan that details what your business will look like when it’s truly serving your life. Who will it serve? How will it operate? What will success look like? The clearer your vision, the easier it is to build systems and make decisions that align with your true purpose.

By aligning your business with your life goals, you ensure that every step you take brings you closer to fulfillment. Don’t let your business consume you—let it empower you to live your best life.

References: The E-Myth Revisited, business and life alignment, entrepreneur vision stories 1 3