Article from Book Summary
Unlock the Fortune Inside Your Brand’s Cookie: The Secret to Emotional Storytelling
Discover how telling your brand’s authentic story can create deep emotional connections and drive lasting success.
The Reading Room
September 19, 2022262 views
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs OneBernadette Jiwa
In today's crowded marketplace, what truly sets a brand apart is not just the quality of its products or services but the story it tells and the emotions it evokes. As Bernadette Jiwa famously said,
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