What’s Next? Predictions for the Future of Big Tech and Society

Who Will Be the Fifth Horseman—and How Will the World Change?

The story of the Four is still being written, but new chapters are unfolding fast. Scott Galloway and other industry experts predict that the next era will be defined by new players and technologies. Could Alibaba, with its vast ecosystem, or Netflix, with its control over content and distribution, become the next tech titan? Or will the real disruptor be an AI or cloud startup that redefines how we live and work?

The future of Big Tech will be shaped by global competition, regulatory changes, and the relentless march of innovation. AI and cloud computing are poised to upend every industry, from healthcare to finance to entertainment. As companies race to build platforms rather than just products, the winners will be those who can harness data, scale globally, and adapt to shifting consumer expectations.

But with opportunity comes risk. The next wave of disruption will bring new ethical challenges—about privacy, employment, and the very nature of human connection. The blog explores these questions, offering readers a roadmap for navigating the uncertainty ahead. Whether you’re an entrepreneur, policymaker, or everyday user, understanding what’s next is key to shaping a future that works for everyone. 2 3 4