The Index Revolution: How Ordinary People Are Beating the Pros

The quiet uprising that changed investing forever

Once upon a time, investing was an exclusive club. Only the rich or the well-connected could hope to succeed, guided by expensive advisors and complex strategies. But in the 1970s, a quiet revolution began: the birth of the index fund. John C. Bogle’s vision was simple—let everyone own the market at minimal cost. The result? Ordinary people began to outperform the pros.

The data is unassailable: year after year, the majority of active managers fail to beat their benchmarks after fees. Yet most investors still cling to the hope of finding the next superstar. The index revolution is about rejecting that myth and embracing a strategy that works for anyone, regardless of experience or wealth. The Bogleheads community—millions strong—shares stories, strategies, and encouragement, proving that you don’t need to be a genius to succeed. All you need is common sense, discipline, and the courage to do less.

Today, more than half of all U.S. equity fund assets are in index funds and ETFs. The revolution is here—and it’s never too late to join.