The Pumpkin Plan in Action: Real Entrepreneurs, Real Transformations

What happens when you stop trying to please everyone and start focusing on what you do best? The answer, according to The Pumpkin Plan, is nothing short of transformational. Across industries and continents, entrepreneurs are using this simple but powerful strategy to create businesses that are not only profitable but also deeply satisfying to run.

Take the story of a solar contractor who, after years of stress and 16-hour days, realized that most of his clients were draining his time and resources. By using the Assessment Chart, he identified the clients who truly valued his expertise. He raised his prices, let go of the rest, and focused on delighting his top clients. The result? He doubled his revenue in a single year and finally reclaimed his weekends.

Another inspiring example comes from a boutique marketing agency. They were stuck in a cycle of constant hustle, serving dozens of small clients with endless demands. After reading The Pumpkin Plan, the owners made the tough decision to fire half their clients and specialize in serving a niche market. They built systems to ensure every project ran smoothly, and regularly interviewed their best clients for feedback. Within months, they became the go-to agency in their field, known for their unique approach and stellar results.

Retailers, too, have found success with the Pumpkin Plan. One boutique owner started conducting quarterly wish list sessions with her most loyal customers. She discovered unmet needs and new product ideas that turned her store into a local destination. By focusing on delighting her 'giant pumpkin' clients, she built a business with a cult following and record sales.

The common thread in all these stories is the courage to prune—letting go of clients, products, and habits that no longer serve your vision. It’s not always easy, but the rewards are undeniable: more profit, more joy, and a business that stands the test of time. If you’re ready to transform your business, start by asking yourself: Who is my giant pumpkin? What can I do to nurture it today? 3 4