The Pumpkin Plan’s Sweet Spot: How to Find Your Unique Business Edge

In a world where every business claims to be the best, how do you truly stand out? The answer lies in finding your sweet spot—the unique intersection of what you do better than anyone else, who values it most, and how you deliver it consistently. The Pumpkin Plan’s sweet spot isn’t just a theory; it’s a proven formula for building a brand that attracts raving fans and endures through changing markets.

Start by taking an honest inventory of your strengths. What do clients praise you for? What feels effortless and joyful? Next, look at your client base. Who are your best clients—the ones who pay well, communicate clearly, and refer others like themselves? Finally, ask yourself: Can you build systems around this offering, so it’s not just you, but a repeatable process anyone can follow?

Businesses that find and double down on their sweet spot become magnets for their ideal clients. They stop competing on price and start competing on value. Their brand becomes synonymous with excellence in a specific niche, and their clients become loyal advocates.

One case study from the book highlights a consulting firm that shifted from serving everyone to specializing in a single industry. By focusing on their sweet spot, they became the go-to experts, commanding higher fees and building a waiting list of eager clients.

If you want to build a business that’s both profitable and unforgettable, stop trying to be everything to everyone. Find your sweet spot, prune the rest, and watch your business grow. 1 2