Think Smarter, Not Harder: The Surprising Habit That Will Revolutionize Your Business

In today’s hectic business environment, leaders often feel trapped in a cycle of reaction — answering emails, putting out fires, and making snap decisions under pressure. But what if the secret to better results lies not in working harder but in thinking smarter?

Keith J. Cunningham’s 'The Road Less Stupid' champions a simple yet powerful practice: Thinking Time. This is a deliberate, scheduled period where distractions are eliminated, and the mind focuses entirely on asking and answering critical questions.

During Thinking Time, you handwrite your thoughts, allowing ideas to flow freely without immediate judgment. This approach taps into the creative and analytical parts of your brain, generating insights that are often missed in hurried decision-making.

For example, when faced with a challenging hiring decision, a business owner might use Thinking Time to explore questions such as: