Six Stories Every Influencer Must Tell (And How to Find Yours)

Master the Art of Influence with These Six Essential Story Archetypes

Influence is less about authority and more about connection. According to Annette Simmons, the secret to authentic influence lies in mastering six types of stories that resonate with any audience. These story archetypes are more than communication tools—they’re blueprints for building trust, credibility, and a sense of shared purpose. Let’s explore each one, with practical advice for finding and telling your own stories.

1. Who I Am

This story reveals your character. It’s not about boasting, but about sharing formative experiences, mistakes, and lessons learned. For example, a leader who admits to early failures and explains what they taught her instantly becomes more relatable and trustworthy. Listeners want to know who you are before they care what you know.

2. Why I Am Here

People are naturally skeptical. This story explains your motives. Are you here to help, to learn, to grow together? When you share the personal reasons behind your actions, you dissolve suspicion and invite collaboration.

3. The Vision

Paint a picture of what’s possible. The Vision story is about hope and shared goals. Instead of telling people what to do, show them what they can achieve together. The most effective vision stories are vivid, emotional, and inclusive.

4. Teaching Stories

Instead of lecturing, use stories to illustrate principles. Simmons describes how a manager taught risk-taking by sharing a story of a failed experiment that led to unexpected innovation. These stories stick because they’re memorable and relatable.

5. Values-in-Action

Don’t just talk about values—show them in action. Tell stories of integrity, courage, or empathy that demonstrate your principles at work. These stories set the tone for your culture and expectations.

6. I Know What You Are Thinking

Address doubts before they become obstacles. By acknowledging concerns and telling stories that address them, you show respect and empathy. This story type is especially powerful for winning over skeptics.

Finding your stories isn’t about inventing dramatic tales. It’s about reflecting on your real experiences and sharing them with honesty and heart. The more specific and personal, the more universal the impact. Try journaling your own formative moments, or ask colleagues what stories they remember about you. Practice telling these stories in safe spaces, and notice how people respond.

When you master these six stories, you’ll find that influence becomes less about persuasion and more about shared meaning. You’ll foster trust, inspire action, and create a culture where everyone feels part of the story.

References: The Story Factor by Annette Simmons; Blinkist summary; Bookey review. 2 4