Finding Your Audience: The Bullseye and Funnel Matrix Explained

The Power of Precision

In a noisy world, it’s not enough to shout louder—you need to speak to the right people, at the right time, with the right story. Enter the bullseye framework: a targeting strategy that puts your website and email list at the center, surrounded by social, paid, and earned channels. The closer your audience is to the center, the more control and connection you have.

The Funnel Matrix: Mapping the Journey

Not all stories fit every stage of the audience journey. The funnel matrix helps you align your content with where your audience is—awareness, consideration, or decision. Early stories should inspire and educate; later stories can focus on product benefits and calls to action. Matching story format to channel and stage ensures maximum impact.

Tips for Targeting Success

• Prioritize owned channels for lasting relationships.
• Use social media to attract, but email and web to convert.
• Adapt your message for each platform and journey stage.

Conclusion: Sharpen Your Aim

With the bullseye and funnel matrix, you’ll never waste a story again. Every message moves your audience closer to trust—and action.