How Real-World Success Stories Prove Values Beat Profit Every Time
From Adele’s ticket sales to the NBA’s three-point shot — inspiring examples where fairness and purpose outshine pure profit.
In a world obsessed with profit, it’s refreshing to find stories where values like fairness, purpose, and community take center stage—and lead to extraordinary success.
Take Adele’s approach to ticket sales. Faced with rampant scalping, she partnered with a ticketing platform that used an innovative algorithm to prioritize loyal fans over resellers. This not only saved millions of dollars for genuine fans but also fostered trust and goodwill, proving that fairness can be baked into business models.
Sports offer another powerful example. The NBA’s three-point shot, initially dismissed by purists, revolutionized basketball strategy after data revealed its superior efficiency. This shift shows how embracing new value metrics can disrupt established norms and create better outcomes.
In the corporate world, some companies prioritize values even at the cost of short-term profits. Chick-fil-A famously closes every Sunday, sacrificing billions in revenue to uphold tradition and employee well-being. This commitment has helped build a loyal customer base and a strong brand identity.
These stories illustrate the practical power of Bentoism’s pluralistic values. They challenge the myth that financial maximization must dominate and inspire us to imagine a future where fairness and purpose drive innovation and success. For more inspiring examples and insights, the book 'This Could Be Our Future' is a must-read. 1 3
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