The 6 Leadership Values You Need (And How to Make Them Work Today)

Unlock the Big Six values and see how simple questions can turn anyone into a daily leader.

Leadership isn’t about waiting for a promotion or a title—it’s about the choices you make, every single day. Drew Dudley’s ‘This Is Day One’ breaks leadership down into the ‘Big Six’ values that anyone can practice: Impact, Courage, Empowerment, Growth, Class, and Self-Respect. Each value is brought to life through a daily question, transforming abstract ideals into practical habits.



Impact is about making others feel valued. Ask yourself: ‘What have I done today to recognize someone else’s leadership?’ Courage means acting despite fear—‘What did I try today that might not work?’ Empowerment is helping others achieve their goals. Growth is about seeking and sharing learning. Class is treating people better than they expect, and Self-Respect is caring for yourself and your happiness.

Dudley’s research shows that pairing each value with a daily question is far more effective than vague affirmations. By tracking your answers—whether on a tally sheet, in a journal, or with a friend—you create accountability and momentum. Over time, these small actions become habits, and habits become your personal culture.

One of the most powerful aspects of Dudley’s approach is personalization. You don’t just adopt values—you define them in your own words, based on your experiences and aspirations. This makes the Big Six not just relevant but transformative.



Real-world examples throughout the book show how these values can change lives, from a manager who empowers her team by celebrating small successes, to a student who finds courage to speak up in class. The result is a ripple effect—when you live your values, you inspire others to do the same.

If you’re looking for a practical, uplifting, and sustainable way to lead, start with the Big Six. Define your values, ask your questions, and watch your world transform—one day at a time.

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