Attunement: The Secret Skill That Makes You a Better Influencer

Imagine being able to step into someone else’s shoes so fully that you see the world exactly as they do. This is attunement — a powerful form of empathy and perspective-taking that Daniel Pink highlights as foundational in To Sell Is Human.

The Power Paradox

Interestingly, those with more power often have less attunement. Power anchors us to our own viewpoint, making it harder to understand others. Reducing your sense of power — by adopting a humble mindset — actually increases your ability to connect and influence.

The Chameleon Effect

Humans naturally mimic the body language and speech patterns of those they interact with. This subtle mimicry, when done authentically, builds trust and likability. Ambiverts, who balance introversion and extraversion, tend to be especially skilled at this.

Developing attunement involves active listening, observing nonverbal cues, and adjusting your communication style. It’s less about acting and more about genuine presence and curiosity.

By honing attunement, you create harmony in interactions that opens doors to influence and collaboration.

Stay tuned for our next blog on the power of improvisation to keep conversations alive and moving.