Why ‘Being’ Matters More Than ‘Having’: Maslow’s Guide to a Meaningful Life

In a world obsessed with achievement and accumulation, Abraham Maslow’s message is refreshingly radical: what matters most is not what we have, but how we experience being. In 'Toward a Psychology of Being,' Maslow introduces the concept of B-cognition—a way of seeing the world that is open, accepting, and deeply appreciative.

B-cognition is the art of perceiving things as they truly are, without judgment or comparison. Imagine looking at a flower and simply marveling at its beauty, instead of wondering if it’s rare or expensive. This mode of perception brings a sense of wholeness, gratitude, and joy—qualities that are often missing when we’re focused on what we lack (D-cognition).

Maslow found that people who cultivate B-cognition are more creative, resilient, and fulfilled. They are less driven by envy or fear, and more attuned to the richness of the present moment. This doesn’t mean ignoring problems, but approaching them with curiosity and openness instead of anxiety and judgment.

Modern mindfulness practices echo Maslow’s insights. Meditation, art appreciation, and gratitude exercises all help us shift from having to being—from chasing after possessions to savoring presence. For example, try spending a few minutes each day simply noticing your surroundings, or expressing appreciation for something you usually take for granted. Over time, this shift in perception can transform your experience of life, making even ordinary moments extraordinary.

So next time you find yourself caught up in comparison or striving, pause and ask: What would it feel like to simply be? By embracing B-cognition, you unlock a path to deeper meaning, creativity, and joy—no shopping required. 3 1