How Unreasonable Hospitality Can Heal Your Team (and You)

The surprising benefits of giving care, trust, and joy at work

What if the secret to a happy, high-performing team wasn’t more perks or higher pay, but a culture of care and connection? Will Guidara’s ‘Unreasonable Hospitality’ reveals that when people are empowered to give, recognized for their efforts, and encouraged to connect, the benefits ripple inward as well as outward. The book is filled with stories of teams that transformed not just their guest experience, but their own morale and sense of purpose, through simple acts of kindness and empowerment.

When staff are trusted to make decisions, celebrated for their creativity, and supported through mistakes, they become more engaged, motivated, and resilient. The act of giving hospitality—of making someone else feel special—brings joy and fulfillment to the giver. This contagious positivity creates a workplace where people look out for each other, rally in tough times, and celebrate wins together.

Guidara’s approach isn’t just good for business—it’s good for people. Leaders who focus on hospitality build trust, reduce turnover, and inspire loyalty. Employees who feel seen and valued are more likely to go above and beyond, creating a virtuous cycle of care. In a world where burnout and disengagement are common, unreasonable hospitality offers a path to healing and happiness—for teams, leaders, and guests alike.