
Emily Balcetis
A science-backed guide to using perception and visual strategies to achieve your most important goals.
Emily Balcetis is a social psychologist at NYU who specializes in visual perception and motivation.
Section 1
6 Sections
Let’s begin our gentle journey with a simple, profound truth: the way we see is not just a matter of opening our eyes. It’s a dance between the world outside and the mind within. Imagine sitting in a sunlit café, sipping your favorite drink, when you notice two identical bronze busts on the table. One is ordinary, its features catching the light. The other is cloaked in Vantablack, so dark it swallows all contours.
Our brains are not cameras, passively recording the world. They are artists, painting in details, sometimes inventing them from whole cloth. Have you ever looked at an ambiguous drawing and seen a horse, only to be told it’s a seal? Or argued with a friend about the color of a dress, or the meaning of a shadow?
But this isn’t a flaw. It’s a gift. When you realize that your perception is flexible, you can begin to use it as a tool.
This first step is about awareness. Notice, today, how your mind fills in the blanks. Notice when you’re certain of something, and ask: could there be another way to see?
As we move forward, we’ll discover how this invisible process—this dance of perception—can be harnessed to set better goals, overcome setbacks, and create a life that feels both clearer and closer to what you truly desire. Let’s step gently into the next section, where we explore how our brains adapt and learn, making new ways of seeing not just possible, but inevitable.
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