
Patrick Radden Keefe
A compelling exposé of the Sackler family’s role in the opioid crisis, exploring the intersection of pharmaceutical innovation, marketing, and the ensuing public health disaster.
Arthur Sackler was a pioneer in pharmaceutical advertising, revolutionizing how drugs were marketed to doctors.
2 more facts available in the app
Section 1
9 Sections
In the early 20th century, Brooklyn was a mosaic of immigrant dreams and struggles. Among these stories was that of a Jewish family whose patriarch, Isaac Sackler, ran a modest grocery store. Though modest in means, Isaac and his wife Sophie invested their hopes in their children, especially the eldest son, Arthur. From a young age, Arthur demonstrated a remarkable blend of ambition and ingenuity. Not content with typical childhood pursuits, he sold advertising space for his high school publications, negotiated commissions, and even managed photography for yearbooks. His ventures were not mere hobbies but early signs of a mind attuned to business and marketing.
Yet, the path was not without obstacles. The brothers Mortimer and Raymond faced overt anti-Semitism through quotas that limited Jewish enrollment in American medical schools, forcing them to study abroad in Scotland and later in Massachusetts. These experiences, rather than dampening their resolve, fortified their determination to succeed. Meanwhile, the family’s values were steeped in the belief that a good name was their most precious inheritance, a principle instilled by Isaac and carried forth by the brothers.
Their early careers converged at Creedmoor Psychiatric Center, a sprawling asylum known for its overcrowded and grim conditions. Here, the brothers embarked on pioneering research into the biochemical underpinnings of mental illness, challenging prevailing theories that mental disorders were immutable or merely psychological. The institution's vast patient population, though tragic, provided an unparalleled opportunity for clinical study.
The story of these brothers is not just one of personal ambition but also of navigating and overcoming systemic barriers, forging a legacy that would ripple through medicine and business. As we move forward, the next chapter reveals how these early insights and ambitions evolved into groundbreaking innovations in pharmaceutical advertising, forever changing the relationship between medicine and commerce.
What was the most valuable inheritance Isaac Sackler gave his sons?
17 more quizzes available in app
The Sackler brothers' early life was marked by immigrant challenges and ambitions that shaped their future.
8 more insights available in app
Unlock all 9 sections, 9 insights, full audio, and interactive mind map in the SnapBooks app.

Neil Postman

Nick Bostrom

Temple Grandin

Steven Pinker
The Untold Story of Pharmaceutical Advertising That Changed Medicine Forever