
Cindy McGovern
A practical guide empowering everyone to succeed by embracing sales skills in every job and life interaction.
The author, Cindy McGovern, was a college professor before becoming a sales consultant.
Section 1
6 Sections
Imagine waking up every day knowing that you already possess a powerful skill that most people spend years trying to master.
The magic lies in recognizing these moments and embracing your inner salesperson. Early in life, we naturally ask for what we want boldly and without hesitation. But somewhere along the way, societal norms and fear of rejection teach us to hold back, to settle for less than we deserve, or to avoid asking altogether.
Consider a story of a person who convinced a company to hire them despite lacking formal experience. This was not luck but a demonstration of innate sales ability: knowing what you want, communicating it passionately, and persisting until you get a yes.
But why do so many recoil at the idea of selling? The answer lies in the 'ick' factor—the negative stereotypes of pushy, dishonest salespeople. The truth is, ethical selling is about helping others, building trust, and creating win-win situations.
So, don’t fear the label. Instead, celebrate your natural ability to influence and persuade.
As we move forward, we will explore how to plan your sales approach deliberately, recognizing that every success starts with a clear vision and preparation. Let’s step into the world where every job truly is a sales job.
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