
Kevin Ashton
Creativity is ordinary work, not magic, accessible to everyone through persistence and incremental problem-solving.
The phrase 'Build a better mousetrap' was popularized by a misquote of Ralph Waldo Emerson.
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Section 1
7 Sections
We often imagine creativity as the exclusive domain of geniuses—those rare individuals who, by some magical spark, produce masterpieces and inventions fully formed in an instant. But this story, as captivating as it is, is a myth.
Throughout history, many creators have been overlooked, especially those without social standing or formal recognition. The idea that only a few born geniuses can innovate has excluded countless contributors from our collective narrative.
The myth of genius creates a barrier, convincing many that they lack the innate talent to create. But creativity is a human trait, like walking or talking, and it thrives through practice and perseverance. This understanding reshapes how we see ourselves and our potential.
This realization invites us to embrace creativity as an ordinary act, a process open to all who are willing to take the first step. As we journey forward, we will explore what this work looks like and how thinking itself is the foundation of creation. Let us now move beyond the myth and into the reality of how we think and create.
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Unveiling the real story behind creativity and why your next big idea is closer than you think.
Read articleBreaking free from the genius myth to discover your own creative power.
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