
Noah Kagan with Tahl Raz
A hands-on guide to launching and validating a profitable business in 48 hours through action, asking, and growth.
Noah Kagan was Facebook's 30th employee and was fired before launching his own businesses.
Section 1
7 Sections
Imagine standing at the edge of a vast ocean, the waves inviting but your feet rooted in the sand by fear and doubt. The journey of entrepreneurship begins with a single, courageous step into the water.
There was a time when a young man, brimming with ambition but riddled with self-doubt, was fired from a prestigious company. This failure, though painful, became a turning point. It freed him from the shackles of fear and perfectionism, allowing him to experiment wildly and discover his true path.
The mantra 'NOW, Not How' encapsulates this philosophy perfectly. It urges us to act immediately rather than getting lost in planning. When faced with a daunting task, the best response is to do something now, even if it's small or imperfect. This habit builds confidence, sharpens skills, and turns hesitation into creation.
For example, instead of waiting months to build the perfect product, launching a simple version and learning from real customer feedback accelerates success. The first dollar earned, the first conversation had, the first ask made — these are the sparks that ignite the entrepreneurial fire.
So, take a deep breath and leap. The ocean is vast, but your courage is greater. As you begin this journey, remember:
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