
Liz Wiseman with Greg McKeown
A leadership guide revealing how Multipliers amplify the intelligence and capability of others, driving extraordinary organizational performance.
The concept of Multipliers was inspired by research involving over 150 leaders worldwide.
1 more facts available in the app
Section 1
8 Sections
Imagine stepping into a room where the energy feels palpable, where ideas spark like lightning and every person seems to shine brighter than usual. This is the realm of the Multiplier, a leader who doesn't just manage but amplifies the intelligence and capability of everyone around them.
Contrast this with the experience under a Diminisher, where the atmosphere feels heavy, ideas are stifled, and people retreat into safety rather than innovation. Here, intelligence is seen as scarce and fixed, leading to control, micromanagement, and ultimately, wasted potential.
Consider the story of Gabriel, a young soldier whose performance plummeted under a commanding officer who micromanaged and criticized relentlessly. Yet, under a different leader who created space and trust, Gabriel thrived and excelled beyond expectations. This illustrates how leadership profoundly shapes the ability to perform and grow.
At the heart of the Multiplier effect is a mindset shift—from seeing intelligence as a limited resource to believing it can be grown and extended.
Organizations often follow the logic of addition—more headcount equals more output. But Multipliers embrace the logic of multiplication, achieving exponential growth by better leveraging existing talent. For example, a sales division at a major tech company achieved double-digit growth without increasing staff by reorganizing workflows and empowering key players effectively.
This section sets the stage for understanding how leadership style impacts not just individual performance but the entire organization's trajectory.
7 more insights available in app
Unlock all 8 sections, 8 insights, full audio, and interactive mind map in the SnapBooks app.
Discover how the best leaders amplify intelligence and performance, turning ordinary teams into extraordinary powerhouses.
Read articleUncover the hidden ways leaders unintentionally suppress talent and learn practical steps to transform your impact.
Read article