
Jennifer Dulski
A practical leadership guide showing how to start and lead movements that inspire change through purpose, vision, and resilience.
Jennifer Dulski was head of Groups and Community at Facebook and former president and COO of Change.org.
Section 1
8 Sections
Imagine a single mosquito buzzing in a quiet room, small yet impossible to ignore. This tiny creature embodies a profound truth: even the smallest presence can disrupt the status quo and demand attention.
Consider the story of a young woman who began a Facebook group to support women wearing the hijab, a traditional head covering. What started as an invitation to eighty friends quickly grew to thousands, then hundreds of thousands, providing a community that empowered women to embrace their identity despite criticism. This small act of starting a group ignited a movement that reached multinational corporations, influencing product lines and advertising campaigns. The power of purpose was contagious, drawing others in to join and amplify the cause.
Similarly, the founder of an organic baby food company started with a simple question: how can busy parents feed their children healthy food without sacrificing convenience? From late-night pureeing sessions to building a thriving business, this movement was fueled by a clear purpose and the willingness to take the first step despite uncertainty.
What holds many back from such beginnings is fear—the fear of failure, of criticism, of not being enough. Yet, courage is not the absence of fear but the resolve to act despite it. The idea that ‘If I can do this, I can do anything’ becomes a powerful mantra. Pushing beyond comfort zones, whether by zip lining off cliffs or speaking up against unfair policies, builds resilience and the confidence to lead change.
Small actions matter. Research shows that when people say yes to a small request, they are more likely to engage in bigger actions later. This ‘ladder of engagement’ means that a simple signature or a ‘like’ can be the first step toward volunteering, donating, or leading initiatives. Movements grow from these incremental commitments, fueled by shared purpose and collective energy.
This section invites you to reflect on your own potential. You don’t need a title or vast resources to start a movement. What you need is purpose, the willingness to take the first step, and the courage to keep going. The stories of ordinary people who made extraordinary change remind us that leadership is accessible to all who dare to act.
As we move forward, we’ll explore how to transform this initial spark into a clear vision and strategy that inspires others and guides your journey toward meaningful change.
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