Start Finishing: How to Go from Idea to Done

Imagine your life as two slices of bread with a vast space of air between them. The top slice represents your grand vision, your purpose, and the goals that stir your heart. The bottom slice is your daily reality—the endless stream of tasks, responsibilities, and distractions that fill your hours. Between these slices lies the 'air sandwich,' a seemingly invisible but powerful gap that keeps your dreams distant from your everyday actions. Recognizing this gap is the first step to bridging it and reclaiming control over your best work.

Within this air sandwich are five key challenges that conspire to pull you away from your true priorities. First, competing priorities act like a herd of unruly goats, each tugging you in a different direction. Between family, work, health, hobbies, and social commitments, your attention is constantly divided. Managing these competing priorities requires awareness and intentionality, or you risk being pulled apart without making meaningful progress.

Second, head trash—the negative, limiting stories you tell yourself—whispers doubts and fears that erode your confidence. You might think,