
Scott Galloway
A comprehensive guide to achieving financial security through character, focused career strategy, time mastery, and diversified investing.
Scott Galloway has founded nine companies and is also a professor at NYU Stern.
Section 1
10 Sections
We begin our journey into financial security not with dollars and cents, but with the very essence of who we are—our character.
Our biology, shaped over millennia, wired us to seek sugar, salt, and fat—key to survival in scarcity. Yet today, this wiring becomes a trap as capitalism cleverly exploits these cravings, enticing us to spend impulsively on things we don't truly need.
But character is not built in isolation. It is reinforced by habits. When you slow down your decisions, acknowledge your emotions without letting them dictate your actions, and replace impulsive spending with intentional saving, you begin to build a fortress around your financial future. Courage, wisdom, justice, and temperance—the four Stoic virtues—serve as pillars of this fortress, guiding you through the noise and distractions.
One surprising ally in this quest is exercise. Beyond the obvious health benefits, regular physical activity sharpens your mind, elevates mood, and fuels productivity.
As you reflect on these principles, remember that wealth is not just a number but a reflection of your character and choices. The path ahead will require patience, discipline, and community, but it starts firmly with you. Let’s now turn to how focus, especially in your career, propels this foundation into tangible financial progress.
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