
Robert L. Heilbroner
A sweeping and accessible history of the great economic thinkers and their impact on the modern world.
The book has been translated into multiple languages and used as a textbook in economics courses worldwide.
Section 1
6 Sections
Let’s begin our journey in a world that, for most of history, would have seemed utterly familiar and yet strangely distant. Imagine a medieval village, where sons follow in their fathers’ footsteps, daughters inherit their mothers’ crafts, and the rhythm of life is set by the seasons and the decrees of local lords. In these societies, there was little thought of economic theory, for there was no need:
But then, quietly at first and then with increasing force, something remarkable happened. The old certainties began to break down. Markets—once small, local affairs—grew in importance. The lure of gain, previously condemned as sinful, began to beckon. Merchants ventured further, goods traveled farther, and the idea of seeking profit for its own sake slowly gained acceptance.
This transformation was not smooth. It was marked by upheaval, resistance, and sometimes violence. Guilds fought to maintain their privileges, peasants rioted against enclosures, and authorities passed laws to suppress what they saw as dangerous innovations. Yet, inexorably, the market system spread.
It was this puzzle that gave birth to economics as a field. For the first time, thinkers began to ask not just how much wheat to plant or how many coins to mint, but how the very fabric of society held together. They looked at bustling markets, at the rise and fall of fortunes, at the strange order that seemed to emerge from chaos, and they sought to understand it.
In this section, we’ve glimpsed the profound shift from a world of tradition and command to one of markets and contracts. We’ve seen how unsettling, even frightening, this change was to those who lived through it. But we’ve also seen the seeds of something extraordinary: the idea that society could organize itself, not through the dictates of kings or the customs of ancestors, but through the free actions of individuals. As we move forward, we’ll meet the thinkers who tried to make sense of this new world—and whose ideas still shape our lives today. Next, let’s step into the world of the first great economist, and discover how he found order in the seeming chaos of the market.
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