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Marketing & Advertising

3 books

Truth, Lies, and Advertising: The Art of Account Planning

Truth, Lies, and Advertising: The Art of Account Planning

Jon Steel

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Drew Eric Whitman

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

Andy Maslen